In a series of five experiments, we demonstrate that moral judgments and folk intuitions are often predictably fragmented. Drawing on the domains of ethics and action theory, we illustrate ways in which judgment tends to be associated with stable individual differences such as personality traits and reflective cognitive styles. We argue that these individual differences pose several unique challenges as well as provide opportunities for further theoretical development in the emerging field of experimental philosophy. Implications are briefly discussed.

In four experiments, we offer evidence that virtues are often judged as uniquely important for some business practices (e.g., hospital management and medical error investigation). Overall, actions done only from virtue (either by organizations or individuals) were judged to feel better, to be more praiseworthy, to be more morally right, and to be associated with more trustworthy leadership and greater personal life satisfaction compared to actions done only to produce the best consequences or to follow the correct moral rule. These (...) results accord with claims made by some virtue ethicists. The current data contribute to a small but growing body of literature emphasizing both empirical soundness and philosophical rigor in the scientific study of virtue. Results also offer some guidance concerning how businesses, employees, and executives are evaluated and perceived. Implications for theory and practice are discussed. (shrink)